S/O to Ice Cube for sticking to his guns. The fact that he continued to try to secure economic gains for Black people even though a lot of Black people hated on his efforts during the last election cycle is a testament to his leadership and his heart. This is a great get for Cube's organization, and hopefully the first of many. Salute to Cube!
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Ice Cube teams with NFL to close economic wealth gap
Ice Cube and the NFL hope to identify “substantive economic partnerships with the Black community.”
Ice Cube Lands $100 Million NFL Pledge For Contract With Black America
The league said it committed over $100 million to causes that assist Contract With Black America Institute, or CWBA, an initiative Cube stated in 2020.