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In the "Roland Master Class on Tubi" YouTube video, Roland Martin discusses the historical treatment of Black-owned media by Fox Broadcasting and its impact on the present day with Tubi's focus on Black content. Martin raises concerns about Fox's past business practices, such as ending shows like "In Living Color" to secure the NFL rights and launch Fox News, and its recent acquisition of Tubi. He urges viewers to be aware of these past practices and the importance of investing in Black-owned media platforms to avoid exploitation. The discussion also covers the manipulation and disparities in news and information on social media platforms, the financial disparities faced by Black-owned media in the advertising industry, and the collective power of Black organizations to uplift and support Black-owned media. Martin emphasizes the need for investment and resources to ensure the survival and growth of Black-owned media
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In the YouTube video titled "Roland Martin on Tubi, Black-owned media funding, and consumer power," the host emphasizes the need for fair advertising allocations for Black-owned media and challenges corporations to invest $10 million in his platform until November. Martin argues that this funding would enable town halls and city broadcasts, which other mainstream media channels also utilize. He highlights the importance of equitable advertising budgets for industries like automotive and pharmaceuticals, believing that increased funding for Black-owned media results in a more diverse range of programming, ultimately creating a more inclusive media landscape. The speaker also stresses that Black audiences drive significant revenue for largely white media companies but often face discrimination and lack of support. They encourage viewers to invest in Black-owned media and use their consumption power to hold companies accountable for proper representation and funding of Black voices and stories
