It's smart in a way. He's different. He'll go viral and get himself in front of way more people than he would with a 'normal' spiel. He got me and us looking at it. haha.
Good luck to him. But would you buy a home from him?
Bruh has a good gimmick, but all the cussing might limit his appeal for some people. If he dials back the profanity, I think he could be very successful.