Makes perfect sense considering what everyone has said about cable tv. Advertisers are probably wanting to move on from cable tv and focus more on ads for streaming. That's the future of how we'll watch programming.
I think cable companies are going to try and make moves to get into streaming themselves. We already have streaming platforms for pretty much each channel out there. AMC, NBA, CBS, etc all have their own thing. So my guess is that cable will change where it'll combine some of these streaming networks into a bundle service, much like they're doing now.
On top of that, some cable companies have gone right to streaming, like Charter/spectrum has done.