Microtransactions are here to stay in case you were holding out hope. They are making over a billion per quarter on Microtransactions DAFUQ!!!
The company generated a staggering $5.1 billion from in-game purchases across its live service titles, which includes DLC, World of Warcraft subscriptions, and of course lootboxes and cosmetics. These purchases made up 61% of Activision-Blizzard's total $8.354 billion net bookings.
The record was achieved even as sales from Call of Duty Vanguard dropped. Despite the sales miss, the Activision segment delivered its second-best revenues of all time
The closer we look at Activision-Blizzard's books, the more apparent it becomes why Microsoft wants the company.
The publisher is a perfect fit for Microsoft's gaming ambitions, which are focused mostly on live services, content IP, monetization, and additive value to its Game Pass subscription service.
Read more: Activision made a record $5.1 billion from microtransactions in 2021
This sucks but it is what it is. Gamers love this live service looter shooter stuff. At least we have Sony holding it down with single player narrative driven experiences.
The company generated a staggering $5.1 billion from in-game purchases across its live service titles, which includes DLC, World of Warcraft subscriptions, and of course lootboxes and cosmetics. These purchases made up 61% of Activision-Blizzard's total $8.354 billion net bookings.
The record was achieved even as sales from Call of Duty Vanguard dropped. Despite the sales miss, the Activision segment delivered its second-best revenues of all time
The closer we look at Activision-Blizzard's books, the more apparent it becomes why Microsoft wants the company.
The publisher is a perfect fit for Microsoft's gaming ambitions, which are focused mostly on live services, content IP, monetization, and additive value to its Game Pass subscription service.
Read more: Activision made a record $5.1 billion from microtransactions in 2021
This sucks but it is what it is. Gamers love this live service looter shooter stuff. At least we have Sony holding it down with single player narrative driven experiences.
