Blrd

[Nesut]

Microtransactions are here to stay in case you were holding out hope. They are making over a billion per quarter on Microtransactions DAFUQ!!!

The company generated a staggering $5.1 billion from in-game purchases across its live service titles, which includes DLC, World of Warcraft subscriptions, and of course lootboxes and cosmetics. These purchases made up 61% of Activision-Blizzard's total $8.354 billion net bookings.

The record was achieved even as sales from Call of Duty Vanguard dropped. Despite the sales miss, the Activision segment delivered its second-best revenues of all time

The closer we look at Activision-Blizzard's books, the more apparent it becomes why Microsoft wants the company.

The publisher is a perfect fit for Microsoft's gaming ambitions, which are focused mostly on live services, content IP, monetization, and additive value to its Game Pass subscription service.

Read more: Activision made a record $5.1 billion from microtransactions in 2021

This sucks but it is what it is. Gamers love this live service looter shooter stuff. At least we have Sony holding it down with single player narrative driven experiences.

 

[James]

That's huge from in-game purchases as specially in current financial condition where inflation is all time high and people have less money and suitable for Microsoft too.

 

[Jay]

This is my worst nightmare come true.

 

[James]

Seems like they have some new details and policy announced in deal as I just read an article which says "

Microsoft appeals to regulators with new app policies so they don’t kill its $69 billion Activision deal"​

Read it here:

Microsoft appeals to regulators with new app policies so they don't kill its $69 billion Activision deal

New commitments could help Microsoft look like less of a target in Washington after the company revealed its plan to buy game publisher Activision Blizzard.

www.cnbc.com

 

[Devin]

This is very surprising, I would have never thought that they were bringing in this amount of money from microtransactions. With this being the case, I'm very surprised they decided to sell their company to Microsoft. If I was running Activision and making that kind of money, there is no way I would sell the company to someone else. I wonder why they decided to sell when they were making so much?