Nah man, having legends battle catalogs is an everlasting idea. It wasn't just some pandemic boredom shit, that's a viable concept for the rest of time
Yes, they definitely struck when the iron was hot and probably got the optimal bag...but again that particular product is too unique and vital to hip hop culture to cash out imo. They could have supplemented that 300M through more sponsorship more endorsements and things of that nature. Verzuz...
Timberland and Swizz sold Verzuz for like 300M. I didn't like that particular move because Verzuz is an original unique concept unlike a podcast platform. I think they should've kept it for the culture in that case
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