The planets aligned for them. The protests came out and were called Black Lives Matter protests. White folks mainly all over America and even outside America thought they were doing their part in helping black folks by donating. And, repeating what was said before, they were compromised from the beginning.
Their page was an LBGTQ page from the start. I've personally seen them change it like 7 or 8 times trying to nuance their main advocacy which is gay rights and gay families.
Nobody who is in the black empowerment space effs with them. Hope they go to jail.