Corporations spend millions of dollars on public relations every year to ensure their brands are held in high esteem.
Some companies, like Patagonia, have managed to earn a favorable reputation with the public for things like their commitment to environmental stewardship. But other brands — like Uber, which has been constantly plagued by scandals — leave a bad taste in people's mouths.
So which are the most despised brands in the world? Consumer publication RAVE Reviews put together a compendium of the world's 100 largest brands and then used the research tool SentiStrength to evaluate over a million brand-related tweets and rank the negative sentiment towards these brands in each country.
Their research team discovered Sony was reviled the most in 10 countries, Tesla was a close second, as the company was hated the most in seven countries and Uber was the most disliked brand in four countries, including the United States
The Most Hated Brand In Every Country, Visualized | Digg
Corporations spend millions of dollars on public relations every year to ensure their brands are held in high esteem, sometimes in vain. Here are the most despised brands from around the world.
digg.com What's the most hated brand in your state? Mine is Uber.
Attachments
