I think for most of us, we tend to have a few brands that we like and stick with for our tech needs. I was like this for a long time. I was always an LG, Samsung, or HP gal and wouldn't buy anything be it a phone, monitor, TV, screen, tablet, or whatever that wasn't any of those brands. I started branching out when I researched more and read reviews. I have found that most brands get some things right and some things wrong so it is a balancing act. I am not afraid to try a new brand these days when it comes to tech-related items but I will research the item itself and the brand before I spend my money.